direct marketing

direct marketing

talk to the right people

with the right messages, in the right places and increase response rates!

Increase your response rates and sales conversion whilst lowering your costs.

Generate more return from your database through customised communications, improved targeting and better media selection.

Customised Communications

Clutch provides precise communication briefs for your prospect and customer marketing and tells you exactly which messages will be more effective with each individual to improve campaign marketing and ROI.(see marketing communications)

experience 'what makes you different' customised communication
request an example communication brief

Improved Targeting

We improve targeting accuracy by objectively measuring the unique expectations of the people within your database, mailing list and customer segments. By targeting the right message to the right people, Clutch's approach is designed to boost your levels of engagement and relevance to significantly improve campaign response.

request a 'How to target unique expectations' paper

Better Media Selection

In the same way that we direct message content to your database profile, we can measurably validate the effectiveness of direct marketing mediums before you spend a cent.

Clutch's capability is engineered to drive all forms of direct marketing from”snail-mail” to real time mass customisaton for direct response mediums and covers:

  • Direct Mail Marketing
  • Email Marketing
  • Internet Marketing
  • Customer Relationship Management (CRM) & Telemarketing
  • Interactive Media and Mobile Marketing and
  • Product Sampling
request an 'effective email marketing' paper
request a free analysis of your database